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Question: What are the Impact of Employee Motivation in Order to Improve in the Customer Service. Answer: This study deals with how employee motivation can help in the overall improvement in the customer service. It is important to create as well as maintain well-motivated work force to take the challenging task of the company. It is noticed that the confidence level of work force goes down by the constant rejection from the buyers in everyday business activities. Problem Statement The main aim of McDonalds is to improve in the service quality as well as increase the productivity of the company. This includes improving in the morale of employees as well as motivation. Research Objectives To identify the current employee motivation strategies To identify the motivation factors of employees at Mc Donalds To understand the requirements of customers To introduce strategies on employee motivation to bring an improvement in the customer service as well as overall performance of the employees. Research Questionnaire What are the motivation strategies on employees in McDonald? What are the motivation factors of employees? What are the views of customers regarding the employees of McDonald? What are the employee motivation strategies that can improve in the customer service as well as overall performance of employees? Literature Review It is important to motivate the employees for an effective management practices. It is required to develop motivation by the managers and treat them as responsible individuals (Rawat, 2015). It is essential that the managers undertake reward system to the employees who are hard working and remain focus in the work (Dunning, 2011). A flexible workplace will help employees to come up with innovative ideas and communicate with higher authorities as well. It is noticed that with authority, an employee can work more within an organization (Vnou?kov and Klupkov, 2013). Empowerment has the power to motivate hard working employees to work more in the related organization in an effective manner. Managers help in promoting new ways in the corporate entrepreneurship. Transparent communication must be prevailing in the work environment that will enable employees to come with innovative views as well as opinion in relation with revenue generation (Panther and Radden, 2011). Mangers need to evaluate between the job scope as well as job depth that includes Job Enlargement, Job Rotation as well as Job Enrichment. Job Enlargement helps in increasing in the number of tasks in an effective manner (Farkas, 2011). It does not help in maintaining quality and is monotony in nature. Job Rotation implies assigning people with different jobs on a temporary basis. It will bring an exposure in the employees and it will help in high level of contributions in matters relating interest as well as enthusiasm. Job Enrichment implies that the employees are given more responsibility as well as authority in a particular work. It helps in increasing in the morale as well as performance. The role of the managers is to properly train its employees with the roles as well as responsibilities that will help them to perform in a better manner. Employee redressal programs should be conducted where employees can come up with their problems and grievances. This issues need to be solved at an urgent level as it can hamper the productivity of the company on an adverse manner. In any business practice, it is important to consider good customer service. It will help in offering promotions in order to bring the company back to profit gaining with the passage of time. It is required for the company to retain the existing customers, as it is cost effective as compared to acquisition of new customers (Fernandez and Pitts, 2011). It is important to make the customers happy with the services and get positive feedback. It is important to appoint motivated salesperson who can sell everything to the potential customers. It is essential to build a healthy relationship between the customers as well employees. The first step is to answer the phone in proper manner with maintaining good quality tone (Klusmeier, 2011). Most of the managers use the reward system in order to reinforce in the behavior of employees. Reward helps in bringing a sense of positivism in the minds of the employees and tends to work more that enable revenue generation in the future course of business activities (Gitomer, n.d.). Organization tries to provide reward system to the hard working employees. Rewards are of two types that includes extrinsic rewards as well as intrinsic rewards. Extrinsic rewards are typically for the higher-level managers (etinkaya, 2011). Some of the examples include bonus pay, promotions, and office fixtures. It is important to encourage employee by providing monetary rewards (Klusmeier, 2011). It is important to note that when customers feel appreciated or handled with a lot of respect, they will always come back to the company selling then goods or offering them services since they will develop some level of attachment to the firm (Hagen, 2012). It is therefore important to not only train employees on how best to handle them but also the state of mind that they should be in. Microsoft company, for example ensures sufficient employee motivation which translates to good customer handling in a number of ways (Korzynski, 2013). Mikkelsen et.al, (2015) believe that the strategy of letting employees form small groups which work for around 14 hours is one way that the company maintains the workers productive and properly motivated. When employees do not feel overworked they tend to view all decisions taken by their superiors positively and their positive attitude is in most cases transferred to how they treat their customers (Manzoor, 2012). There is therefore a close relationsh ip between employee satisfaction and great customer service. Good motivation does not always involve offering monetary incentives. It is always advisable to also use gifts whenever employees are doing well. This has also worked well for most of the multinational organizations such as Microsoft company (Pinder, 2014). Steps such as hosting dinner parties and rewarding employees with company branded commodities is important when it comes to making them feel like they truly belong to the companies (Latham, 2012). Employees differ, and in values. There are those who may feel like they are being bribed whenever monetary incentives are handed to them. Hence, when employees are motivated through incentives such as gifts they may get satisfied and have as a result become more productive in their endeavors. Unquestionably, when employees are happy with the company as a result of feeling recognized through gifts, they will most of the time also strive to give their best when it comes to service delivery to their clients. It is important for companies not to avoid the personal lives of the employees. When for example a company employee is faced with a tragedy, company support goes a long way in enhancing their commitment in achieving the organizations objectives. Nelson (2012) believes that a when employees are supported by companies when in serious needs, several of their customers develop a positive attitude towards the firm and this scenario might in fact lead to better sales and service provision. The success of Chromedia can also be attributed to this method of employee motivation. The company has been known for some of best motivational practices such as catering for their employees medical expenses and even extending to the families of their employees (Chromedia.org, 2017). Due to the advanced technology of today, it is prudent for companies that want to be successful to show genuine concern for not only their employees but also customers (Sultan, 2012). Such steps lead to better relationship b etween the company and its employees and by extension its customers who will develop loyalty to the organizations. An analysis of Mcdonalds motivational techniques and results hence can give some insight on what companies need to do in order to ensure proper employee motivation. Methodology Sampling Frame Research is based mainly on the primary data. As far as random sampling method is concerned, it is used as a primary data collection. This method implies selection of random 10 McDonalds in the country (Panther and Radden, 2011). By this method, it helps in randomly selecting 100 customers and understanding their needs as well as requirements for the research purpose. Data collection Research is based upon both primary as well as secondary data that is collected from books, informal discussions and journals (Vnou?kov and Klupkov, 2013). Questionnaire provides the relevant information as per the objectives. The survey is effectively conducted among 100 employees as well as customers. Data Analysis Employee survey According to the survey, it was noticed that 75% of chefs were not satisfied with the working hours. The cashier was comfortable with the working hours but around 53% are female workers. There is difficulty faced by the female workers in order to match with the shift requirements in relation with the available working shifts. The survey pointed that most of the employees are not satisfied with the salary structure (Poli, 2010). Around 25% of chefs are showing interest towards the bonus rendered to the employees on special occasions. Around half of the employees are happy with the career advancement opportunities. It is important to investigate in further low satisfaction level by the employees working under the company. Customer survey In the survey, 100 customers were interviewed in order to under their needs as well as expectation. Around 69% of customers were satisfied with the services rendered by McDonald. This further implies that 26% are not satisfied and the remaining 5% are in neutral position (Rawat, 2015). As far as quality of the product is concerned, the customer were satisfied and showed a percentage of around 78%. Around 82% of customers were satisfied with the price of the product. Recommendation It is advisable to the company to revise in the rewarding scheme in order to accommodate with the requirements of the team members. It is important to view at the amount of economic benefits that will help in ensuring a win-to-win situation concerning both employees as well as employer. It is important to check on the issue related to high workload for female cashiers on an urgent manner. It is advisable to indulge in new technology in order to reduce in the overall workload of the employees for the future course of business activities. It is advisable to check on the new shift working that will include the general shifts as well. This shift will help the female employees working in McDonald. It is important to provide a healthy working environment especially for the female workers. It is essential to conduct proper training programs in order to enhance the knowledge as well as skills of the chefs for future business activities. Conclusion At the end of the study, it is noticed that rewarding strategies helps in improving the productivity of the overall business enterprise. One of the issues that were noticed in the current system is the biasness towards the management. It needed to take into account with the requirement as per the members of the team. The above fact was essentially proved by the methodology conduced with the help of questionnaire as well as interviews. It is further noticed that around 37% of cashiers were happy with the salary structure. As far as managers are concerned, 100% are happy with the amount of salary received by them. In case of benefits, around 75% of managers had shown dissatisfaction in the survey. It is essential that McDonald need to promote its team members to higher position that will motivate them to work more in the particular designation. With the available record, it is easy to understand that chefs as well as managers are not working for more number of years in the company. The chefs and managers can be promoted to higher position so that they get employee recognition while working in the company. On the other hand, managers are not happy with the fact that they do not get employee recognition in the company. They should be promoted to higher levels as in case of operational managers for the same. Reference List etinkaya, A. (2011). The Impact of Employee Motivation on Emotional Commitment: Research Undertaken in a Five-Star Hotel.Journal of Transnational Management, 16(3), pp.149-156. Chromedia.org. (2017).Systematic problem solving - Chromedia. 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